Advertising is going through a period of significant transformation. The old model of bombarding consumers with disruptive advertising is broken. The following slides will show you the potence of creating brand value in the Web 2.0 world.
It started as a result of my Becoming a Webhead 2009 English Village Online course application. It illustrates the link between advertising and English but is also a showcase of different Web 2.0 applications I have employed and materials I have used with my students.
Recently, discovering the potential blogs have as 'voicing' and 'linking' with the world, I have included presentations I have made to different international events as well as reports of sessions, conventions and events I have attended.
LLP Grundtvig VISA grantee: Presentation at TESOL Spain 2010, Lleida
I teach English, Business English and Intercultural Communication at Dimitrie Cantemir University from Targu-Mures, Romania. I am also a coordinator of this MA Programme.
No comments:
Post a Comment